Getting Started

SWOT Analysis in Marketing

Marketing Research

Real Time Marketing

Brand Management

Social Media - Part 1

Social Media - Part 2

SEO Basics

Website Characteristics

Capturing Leads

Campaign Characteristics

This module will introduce students to the basics of Internet Marketing, including how to perform a SWOT Analysis and conduct market research. Discover how to use real time marketing and manage a brand with an online presence. Learn about using social media to market your brand and how to be visible using Search Engine Optimization. Lastly, learn about website characteristics and capturing leads.

What is Social Media?

Defining Your Social Media Policy - Part 1

Defining Your Social Media Policy - Part 2

Creating a Living Document

Keeping an Eye on Security

Rules to Follow When Posting - Part 1

Rules to Follow When Posting - Part 2

Benefits of Social Media

The Pitfalls of Social Media

Listen to Your Customers

This module will introduce students to social media in the workplace, including what social media is and defining your social media policy. Discover how to create a living document, keeping an eye on security, and the rules to follow when posting. Lastly, learn about the benefits of social media, the pitfalls to avoid, and how to use social media to listen to your customers.

Marketing Through the Internet and Social Media - Assessment

Learn how to effectively use internet and social media for efficient marketing with this free online course.

Marketing Through the Internet and Social Media

This free online course will introduce students to internet marketing course fundamentals, including SWOT analysis in marketing and marketing research. Students will also learn about social media in the workplace, including what social media is, defining your social media policy, and rules to follow when posting. So, why wait? Start this course today and learn how to effectively leverage social media for marketing.

Learning Outcomes

Introduction To Social Media Marketing Basics

Marketing On Facebook & Instagram

Marketing On Twitter And YouTube

Social Media Basics - Learning Summary

In this section, you will learn the basics for marketing Facebook, Instagram, Twitter and YouTube. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. There will also be a thorough discussion of how to use these platforms properly and for what purposes. You will learn how each platform can become a part of a larger marketing campaign. You will also learn how to post and create descriptions that boost your organic traffic.

Pinterest Intro and Overview

Pinterest - Personal Account Setup

Setting Up And Using A Pinterest Business Account

Using Pinterest Marketing Tools

Pinterest - Learning Summary

In this module you will learn the basics of Pinterest marketing. You will learn how to set up a Pinterest site properly and all the functions of the Pinterest site. You will be shown how to post pins and the best strategies for gaining followers. We will teach you how to set up your profile and boards. You will also discover how to set up a business account. You will be given an overview of the analytics dashboard as well. Discover helpful Pinterest apps/tools and how to add articles.

LinkedIn Marketing - Introduction

LinkedIn - Overview Of The Platform

LinkedIn - Setting Up And Using A LinkedIn Business Account

LinkedIn - Leveraging Personal Profiles and Groups

LinkedIn Marketing - Learning Summary

Funnel Building - Introduction

Funnel Building - Planning and Choosing Your Funnel Type

Funnel Building - Crafting and Splintering Offers

Funnel Building - Creating Sales Funnel Pages

Funnel Building - Learning Summary

Funnel Building is all about how to lead customers down a sales path ("funnel") that leads to email capture, sales and add-on sales. Knowing how to properly build a funnel is one of the best marketing skills you can ever acquire and will be the key to your success in marketing. This training will take you step-by-step through the sales funnel building process and explain each component. You will be trained in how to craft an attractive offer and how to create the funnel pages themselves.

A/B Split Testing - Introduction

A/B Split Testing - Common Elements To Test

A/B Split Testing - Analyzing The Split Test Results

A/B Split Testing - Understanding Test Variations

A/B Split Testing - Learning Summary

Course assessment

Discover the hidden secrets of the right way to do social media marketing with this free online course!

Social Media Marketing 

In this free online course you will learn the right way to do social media marketing. This course covers all the main social media platforms, giving you key skills and a great overview of social media marketing. You will be trained in Facebook, Instagram, Twitter and YouTube basics as well as Pinterest and LinkedIn. Plus, a look at Split testing and Funnel building done in step-by-step over-the-shoulder style by an expert.

Introduction To Sales Funnel Building

Planning And Choosing Your Funnel Type

How To Craft And Splinter Offers

Creating Your Sales Funnel Pages

In this section, you will learn the basics of how to create an effective sales funnel. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. Discover how to get leads, brand yourself/company, create an email list and make sales with a funnel. Funnels are effective for both online & offline businesses.

Banner Advertizing - Introduction

Banner Ads - Designing The Ad

Banner Ads - Ad Campaign Goals

Banner Ads - Setting Up & Running Campaigns

Banner Advertizing - Learning Summary

In this course we’re going to cover how to drive traffic with banner advertising. This will include information on how to create banner ads, ad campaign goals and setting up and running the campaign. At the end of this module you will know how to effectively create and run a banner ad campaign for your business.

Intro To Twitter Timeline Ads

Twitter Ads - Campaign Objects And Details

Twitter Ads - Ad Groups And Targeting

Twitter Ads - Creating The Ad And Launching

Twitter Ads - Learning Summary

In this section, students will learn all the fundamentals of successful Twitter Ads. We start by teaching you about how to set the campaign objectives that are absolutely crucial to success. We then teach you about how to set up Ad Groups and how to target your audience to match with likely buyers and cut expenses. Next, you will learn about A/B split testing and how it can help you refine your marketing efforts to gain more buyers for less ad dollars.

Intro To Facebook Newsfeed Ads

Facebook Ads - Marketing Objectives

Facebook Ads - Ad Targeting And Budgeting

Facebook Ads - Creating The Ad

Facebook Ads- Learning Summary

In this section we will teach you how to get targeted traffic with Facebook ads. Students will learn how to properly set marketing objectives. You also learn about audiences, ad placements and budgets. Our expert instructor will walk you through step-by-step on how to create the ad itself inside the actual Facebook ad platform. By the time you are done with this training, you will know how to effectively create and launch Facebook ad campaigns for your business.

Search Ads - Marketing Objectives

Search Ads - Ad Groups And Keywords

Search Ads - Creating And Monitoring Ads

Search Ads - Learning Summary

Online Marketing And Advertising  - Assessment

Discover The Hidden Secrets Of The Right Way To Do Online Marketing & Advertising With This FREE Online Business Course!

Online Marketing And Advertising 

In this free online course you will learn how the pros do marketing and advertising. You will be trained in 1) Funnel building 2) Lead generation 3) LinkedIn advertising 4) Banner ads 5) Twitter Timeline ads 6) Facebook ads 7) Search ads.  This over-the-shoulder training on marketing and advertising will give you practical training in the 7 most important areas. This training will take this complicated subject and make it simple and usable.

Introduction

Advantages of SEO

Your Journey and the Possibilities

This module explains the advantages of SEO (Search Engine Optimisation) for generating free traffic.  Learn about what's possible with free traffic, and find out what you will be learning and doing in this course.

Deciding on a Niche or a Subject for Your Website

In this module you will learn about evergreen niches, primary niches, secondary niches and sub-niches

Domain Names and Hosting

Important 'To Do' Tasks in Your Hosting Account

Using a Different Hosting Provider

Setting up WordPress

In this module you will build your website using best practices and create a good foundation for adding search engine optimised content.

Ranking Factors Explained

This module explains Google's ranking factors and what determines which websites and content rank on Page 1 of the search results.

Learn about 'RankBrain', 'user experience'm and understand what Google wants.  Fortunately, SEO is a level playing field and the old ranking 'tricks' no longer work.  This is good news for anyone creating a new website with the intention of attracting free traffic from the search engines.

Keyword Research for Website Posts and Articles

Writing Compelling Posts/Articles and Meta Tags

In this module you will learn how to create the kind of content that Google and the other search engines 'like'.

How to Optimise 'On Page' Content

This module shows you how to use best SEO practices to optimise your website content

Navigation, URL's, Loading Speeds, and More

Website structure plays an important part in attracting free traffic from the search engines and this module covers everything you need to know on this subject

Social Signals

Getting Backlinks the Easy Way

In this module you will learn what Social Signals are and how to create and build up Social Signals for your WordPress website.  You will also learn how to get 'backlinks' (incoming links from other relevant websites).

Ranking Videos in the Search Results

Video can be a powerful medium for free Google traffic. In this module you will learn about ranking videos on page 1 of the Google search results, using YouTube (which is owned by Google)

Build WordPress Sites That Attract Free Traffic - Course assessment

Learn how to use SEO and WordPress to attract free traffic from Google in this free online course.

Build WordPress Sites That Attract Free Traffic

In this free online course you will learn how to build a WordPress website that brings in visitors using SEO (search engine optimisation). Start the course and master the latest techniques for free, high quality traffic by getting the best out of your hosting providors, keywords and google rankings. Learn from an instructor who has been building and optimising WordPress websites since 2004.

Retail Formats

The Future of Retail

Lesson Summary

In this module you will learn about the variety of modern retail formats that exist. You will then learn about the ways in which the emergence of technology has affected retail and the archetypes that compose retail today.

Consumer Behavior

In-Store Services

Demographics

In this module you will learn about modern consumer behaviour. You will learn about in-store service and why it is still relevant to retailers today. Lastly, you will learn about the demographics of current consumers and how this affects their buying habits.

Introduction to Modern Retailers and Consumers - Final Assessment

Learn about different retail formats, contemporary consumer behaviour and shopper demographics in this free course.

Beginner in Modern Retailers and Consumers

This free online course on modern retailers and consumers will teach you about how modern technology has changed where consumers get their information from and how they shop. Study the drastic turn which the retail industry has made from the general stores and mail-order catalogues of the past, and the challenges and opportunities confronting retailers with the popularization of online shopping.

Introduction to Price Discrimination

The Social Welfare of Price Discrimination

Tying

Bundling

In this module, you will be introduced to the concept of price discrimination. Take part in a discussion whether or not price discrimination is good for society, depending on the output. Then, learn about tying and bundling. Decide whether these processes are forms of price discrimination and whether they are good or bad for social welfare.

The Marginal Product of Labor

Econ Duel: Is Education Signaling or Skill Building?

Human Capital and Signaling

The Tradeoff Between Fun and Wages

Compensating Differentials

Do Unions Raise Wages?

In this module, learn about the marginal product of labor. All of your questions about wages and labor unions will be answered. Learn how to derive the demand for labor based on the marginal product of labor. Furthermore, learn about the value of education and the signals an education creates. In addition, learn about the concept of human capital.

Public Goods and Asteroid Defense

A Deeper Look at Public Goods

Club Goods

The Tragedy of the Commons

In this module, we will explore the concept of public goods. Learn about taxation and government provisions, and how this relates to free and forced riders. Then, learn about club goods and how profit can be made off public goods. Lastly, learn about common goods and the tragedy of the commons.

Asymmetric Information and Used Cars

Asymmetric Information in Health Insurance

Moral Hazard

Solutions to Moral Hazard

Signaling

In this module, you will learn about the theory of adverse selection, asymmetric information, and propitious selection. This will include discussions on asymmetrical information regards to buying cars and health insurance. You will also be introduced to the concept of moral hazard and solutions to avoiding it.

Introduction to Consumer Choice

Budget Constraints

Indifference Curves

Consumer Optimization

In this module, learn about consumption, utility, and substitution. Understand how much value you receive from a good or service and at what point that this value begins to diminish. Additionally, understand the meaning of a budget line and an indifference curve and how you can combine these to get maximum utility.

Microeconomics: The Consumer - Final Assessment

Study the crucial role consumers play in the structure of the economy with the help of this free microeconomics course.

Microeconomics: The Consumer

This free online microeconomics course focuses on the consumer. The consumer plays an important role in the structure of the economy and in this course you will learn how everything, from age to education, affects the price one pays or the wages one earns. Grapple with price discrimination, labour markets, wages and labour unions, taxation and government provisions, public good, the Tragedy of the Commons problem, and more.

What is a Marketing Plan?

Common mistakes in marketing plans

Components of a Marketing Plan

Unique Value Proposition (UVP)

Market Needs

This module introduces you to writing each section of a marketing plan. It teaches you tips on how to write a correct marketing plan. You will learn how to plan your business so as to stay organized and get more customers.

S.W.O.T Analysis

Identifying Customer Avatar and Branding Strategy

Marketing Strategy

Customer Retention Strategy

Financial Goals

This module introduces how to identify your Strengths, Weaknesses, Opportunities, and Threats. In this module, you will learn about budgeting and resourcing. This module explains how to identify your ideal customer avatar. Marketing strategy and customer retention strategy will be explained. You will learn how to set and achieve financial goals.

Marketing Plan Templates

Plan for an e-commerce product

Local Business and New Products

Platforms and Big websites

Affiliate Business

In this module, you will learn about marketing plan templates. The marketing plan templates, company, and strategy overview will be explained. You will learn how to plan an e-commerce product. This module teaches you about local business, affiliate business, platforms, and big websites.

Strategy of Growing a YouTube Channel

Time horizons, Deadlines and Approximations

Business to Business Company

Local Business and Product Quality

This module gives you a practical walkthrough of a business plan for an actual successful business. It explains the approach towards three elements of a business plan.  This module teaches the basic strategy on how to grow your youtube channels for a more growing audience. It analyzes the vital parts of a business plan.

Complete Guide to Writing Marketing Plans - Course Assessment

This free online course will teach you more about writing an effective marketing plan to grow your business.

Complete Guide to Writing Marketing Plans

The Complete Guide to Writing Marketing Plans is a free online course offering a strategic roadmap to organize, execute, and track businesses. You will learn how to write an effective marketing plan, create the foundation for growth and success, and understand how to identify your Strengths, Weaknesses, Opportunities, and Threats (SWOT). The course will better equip you to organize ideas and create a good business plan to grow your business.

Course Introduction

Creating Image and Video Mockup

Free Marketing Strategies

Paid Marketing Strategies

In this module, you will be introduced to the process of starting a t-shirt design business. Upon that, this module goes on to discuss how to create high-quality image and video mockups. You will be taught in detail, free marketing strategies, boosting posts on social media and paid promotions for your t-shirt designs.

Course Assessment - How To Grow Your T-shirt Business With Online Marketing

Master how to mockup designs and sell your unique t-shirts via social media to kickstart your own online business.

How to Grow T-Shirt Business With Online Marketing

This online course introduces you to the free marketing strategies and promotions you will need to grow your t-shirt design business and get more sales. You will be taught how to create professional imagery and video mockups to market your t-shirts. Also, see how to set up paid ad campaigns to promote your products online. By enrolling in this course, you can get your t-shirt design business to reach a much larger audience.

Chasing 100M Daily Users, Duolingo Reconsiders Ads, Paying Influencers, and Its Most Expensive Plan

200+ Cursos Online da FGV com Certificado Gratuito